From 5th February 2016, a month-long exhibition, arranged by Drik-Bengal Muslin was attended by over one hundred thousand visitors, was held at the Bangladesh National Museum. The exhibition, curated by ASM Rezaur Rahman (General Manager, Drik), presented muslin’s story in an exciting and informative manner. On display were rare muslin artefacts from private and institutional collections around the world, most of them never before seen in Bangladesh. Multimedia platforms were used to illustrate the intricate manufacturing process, with superb examples of classic jamdani saris and ‘modern muslin’ woven by Bengal Muslin’s weavers on display in the main exhibition room. Some of the exhibition’s chief draws were a master weaver displaying his sublime artistry by weaving fine, high-count jamdani sari, an art work by German artist Zille Homma Hameed and the tapestries designed by Drik depicting the history of muslin. The Exhibition was considered by most to have been the most popular event in the history of the Bangladesh National Museum.

The event was extensively covered by the media, as over one hundred print and digital stories were released as exclusives, supplements and features by daily newspapers nationally and internationally. Television channel programs built up to the event and gave continual coverage through talk shows, news items, interviews and special reports.